Author Archives: pstevens

Rebate Marketing: Will it work for me?

Posted on by
rebate marketing program

Rebate Marketing programs are both effective at increasing sales and often lead to positive ROI.

Rebate marketing programs can be an effective way to increase the sales of your products. There are some key components to make your rebate marketing program pay with a positive ROI. We’ll show you how to make your rebate fulfillment program most effective.

What is Rebate Marketing?

Essentially rebate marketing is offering a cash discount after the product has been purchased. For example, if you offer a $50 rebate on the purchase of your product, the customer pays full price at retail and then mails in, or registers online for the rebate which is then mailed to them at a later date.

Also note that a rebate doesn’t have to be cash. It can also be another product. For example, if you buy a frying pan, you can get a free spatula after purchase through mail in, or registering online.

Advantages of Rebate Marketing

There are many advantages to rebate marketing vs. discounts and other Point of Sale (POS) promotions.

  • Rebate marketing, unlike discounts, don’t harm the market price for your product.
  • Many people don’t even fill out the rebate forms, giving you the sales boost without the cost!
  • You get a wealth of customer information from your retail channel that you otherwise wouldn’t get without the information on the rebate form.
  • Rebate recipients can then populate your email marketing funnel and generate future sales.

Key Insights When Designing Your Rebate Marketing

Studies have shown the following to be true about the design of your rebate marketing promotion:

  • Bigger rebates = bigger sales increases. The higher dollar value of your rebate will result in higher sales.
  • Higher effort = lower sales. The more effort you make your client to go through to redeem the rebate will result in lower sales. Make it easy to redeem your rebate program!
  • Higher redemption time = higher sales. The longer you give your clients to redeem the rebate makes it more likely you’ll have a bigger sales boost.

The Logistics of Your Rebate Marketing Promotion

A rebate marketing program can be time consuming and resource intensive to your marketing department to fulfill, manage and keep running. Many marketing departments choose to outsource rebate marketing programs to a rebate fulfillment house.
When choosing a rebate fulfillment house it’s important that they can make the program work. Here are some key elements that a rebate fulfillment house must provide:

  • Online rebate submissions
  • Rebate processing that includes confirmations to clients
  • A portal where clients can quickly learn the status of their rebates.
  • A secure facility and computer networks that keep your client’s private information secure.
  • Ability to provide custom client data reports.

Here at Dare Marketing we can help!

If you’re considering a Rebate Marketing program, we’re happy to help. We have years of experience processing and fulfilling rebate programs. We can help you both design and implement your program easily. Contact us for more details.

Bonus Packs Are a Winning Marketing Strategy

Posted on by

For decades companies have used different tactics to boost sales, attract new business, have their customers try new products, etc. Promotional packages or bonus packs are an excellent marketing strategy to reach these goals.

A bonus pack by definition is an additional number of items that are placed in a special pack size as a “bonus”. Depending on the goal that you have for your promotional program, there are different strategies that can be used and will make these bonus packs more attractive to the consumer.

Types of bonus packs:

  1. Price driven- customers like bonus packs because they get more products for the same price. This offer is when the manufacturer offers for example Buy 2 for the price of 1 and combines the two in a combo pack.
  2. Bonus size- this is when you have more product on the regular size product for free. For example: 30% more product FREE.
  3. Sample new products- have loyal customers try new products. You can have a bonus pack so users can sample a new product. They already buy your products so they will likely be open to try the new product that you are sampling based on loyalty. An example is, let’s say a body moisturizer (regular size pack) and you add a face moisturizer to try.

Benefits of offering bonus packs:

  1. Consumers are less likely to buy a competitor’s product if they have your product stockpiled.
  2. Consumers that had switched to another brand might reconsider switching back when seeing the offer. These types of offers are usually very attractive and can result in regaining brand loyalty.
  3. Bonus packs can also be attractive to the retailers. If an exclusive bonus pack will be offered at a certain retailer it will generate more traffic to their stores, resulting in increased sales.
  4. Attract new users- based on a promotional offer people will be inclined to try your product. A good deal is always appealing to customers to try new things.

Bonus packs can also be sold in temporary merchandisers such as ¼ or half pallets and be placed in strategic locations at the stores. If you have a seasonal product such as sun care for example or a product used for the cold and flu season, you can also sell these products to retailers at peak times of the year without using shelf space.

Overall, research shows that consumers prefer bonus packs over discounted products; especially for inexpensive, every-day use goods.

One of the big challenges of bonus packs

Not all companies have the resources to pack and assemble their promotional packages.  Bonus pack fulfillment can be a real challenge!   Assembling your complex marketing kits or custom sale packages can be complicated and labour intensive.

Thankfully, there is an easy solution. Bonus Packs/Kitting is a specialty of Dare Marketing. We’re one of the best co packers in the Mississauga Toronto area. With over 20 years in the business, we know how to co pack your products professionally, and cost effectively.

What you can expect from Dare Marketing:

  • Custom co-packed, hand-assembled packages for your special, seasonal promotion or sale by our experienced co-packers.
  • Customized kits according to territory, language, contents and destination. Whatever your needs are they will be accommodated.

Contact Dare Marketing today for your next promo pack!