Double Duty: Learn More About Your Buyers With Help From Your Rebate Fulfillment House

Do you ever wonder about the people who buy your products? You can learn a lot about who buys your products by collecting data through a rebate program. You can ask buyers why they bought your product or if there is a new product line that you should consider. Perhaps there’s a need you currently aren’t meeting. Wow! Now you know what to market to your clients.

Here are 5 different things you can find about your customers:

1. Who they are
2. Why they bought your product
3. Where they bought your product
4. What they think about your product
5. Which related products are they thinking about buying next.

To collect this data, are you taking advantage of all the services available from your rebate fulfillment house? If you are working with a fulfillment house as part of your rebate fulfillment program, why not have them capture the data for you?

A fulfillment house typically has both the experience and manpower to efficiently capture data and provide it to you in a summarized, easily digestible format. Data capture can be tedious and requires time that may not be easily available in your office.

Why take the time to capture the data? Data not gathered is a lost marketing opportunity. Even just names and addresses can be used as the building blocks for an email newsletter (with permission, of course). A rebate fulfillment program can be designed to ask customers strategic questions such as “How does our product compare with our competitors?”

Build your data capture goals into the design of your rebate fulfillment program. Consult your fulfillment house early, as they may have some ideas on how to make the data capture of your rebate program even more effective.

Do you have comments about rebate management or rebate fulfillment programs? We welcome discussion, so please do comment.

Donna Kutter
Dare Marketing
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