Top 5 Factors That Influence Success of a Direct Mail Marketing Campaign

What is Direct Mail Marketing? We’ve all seen it every day in our mailboxes.  Direct Mail Marketing is everywhere.  You get letters, post-cards and envelopes in your mailbox with a marketing message every day.  Direct mail marketing is the entire … Continue reading

How to Implement a Rebate Marketing Program to Acquire New Customers and Boost Your Sales

Marketers all over the World in many different industries implement rebate marketing programs to boost sales and attract new customers.  This article will explain what a rebate marketing program is, how to implement one, some important considerations, and the pros … Continue reading

Hidden Secrets to Reducing eCommerce Fulfillment Costs

Fulfillment and shipping costs can add up to be a large part of your costs and eat into your profit.  Looking for creative ways to reduce these expenses is critical for your business.  There’s a secret to reducing your Fulfillment … Continue reading

The 5 Biggest Mistakes in Direct Mail Campaigns

1.       Not Getting a Professional Copywriter Direct mail and direct mail copy have been around for decades.  Why re-invent the wheel!  An experienced copywriter knows the tried and true techniques about how to write to drive conversions.  For example: ·         … Continue reading