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Who doesn’t like getting samples of new products on the mail? There are many people that sign up and offer to try new products for companies and these then use their testimonials to make important business decisions regarding the product. … Continue reading
Have you ever wanted your marketing to reach a specific group of consumers by age, income level or cultural background? It’s easy with unaddressed Admail. What is unaddressed Admail? Unaddressed Admail is a service offered by Canada Post. You can … Continue reading
I recently received a mailing from a client, who shall remain nameless, and realized they made every mistake in the book in regard to a direct mailing campaign. While I’ve written on direct mailing campaigns in the past, I thought … Continue reading
If you have an eCommerce website where you sell products or services, this blog article is for you. This article will give you a marketing plan designed to generate more sales from your existing customer list. So, you’ve been in … Continue reading
What is Direct Mail Marketing? We’ve all seen it every day in our mailboxes. Direct Mail Marketing is everywhere. You get letters, post-cards and envelopes in your mailbox with a marketing message every day. Direct mail marketing is the entire … Continue reading
The internet is buzzing with “the death of direct mail”. Postal services are losing money and many are concluding that traditional direct mail is dead! Is direct mail really dead? Absolutely not! Here are 7 reasons Direct Mail is … Continue reading
1. Not Getting a Professional Copywriter Direct mail and direct mail copy have been around for decades. Why re-invent the wheel! An experienced copywriter knows the tried and true techniques about how to write to drive conversions. For example: · … Continue reading
If you’re a Canadian company with customers in the United States, the rising Canadian dollar has probably reduced your Canadian dollar revenue. You’re probably scrutinizing all of your costs looking for every opportunity to save. If you send more than … Continue reading
Some days it can seem like your direct mailing list is out-of-date before you finish compiling it. No sooner have you included a new name on your list than your new prospect has moved. Maintaining your direct mailing list is … Continue reading
There’s nothing more disappointing than having your direct mail campaign arrive in your customer’s hands late because one your vendors needed a little extra time. To make sure this doesn’t happen to you, create a critical path or ‘work-back schedule’ … Continue reading